Where is Diamond Pete? Facebook Contest announces Diamond Peak Holiday Pass
Mon, 14 Sep 2009
Incline Village, NV – Are you on Facebook or Twitter? Become a fan of Diamond Peak on Facebook and follow us on Twitter to play our new game and for a chance to win a Holiday season pass. Diamond Peak Ski Resort in Lake Tahoe announces a new Holiday season pass that is valid all 28 holiday dates during the 2009-10 ski season. While most resorts blackout all but their most expensive season passes during peak holiday periods Diamond Peak has done the unthinkable by offering a premium product at a family friendly price. For just $249 you can ski or ride everyday during the Christmas/New Year period, Martin Luther King holiday weekend and all of the Presidents Ski/Skate week holiday.
Ed Youmans, General Manager for Diamond Peak said: “We have always been first to offer family friendly products and this is another one that fills that niche. Lots of parents can only ski when the kids are out of school, so we are giving them a pass that fits their lifestyle at a price they can afford”.
To promote the new pass Diamond Peak has launched a Facebook contest that asks, “Where’s Diamond Pete?”- the popular penguin mascot of the Diamond Peak Children’s Ski Center. Diamond Pete is closely associated with the Bee Ferrato Child Ski Center. Bee picked up a yellow-eyed penguin when she was walking along the beaches of New Zealand as a little girl. She developed an interest in penguins and years later she visited Diamond Pete’s brothers and sisters in Antarctica. It was about that time when Diamond Pete swam and waddled his way to Diamond Peak Ski Resort in Incline Village, Nevada, because he heard about the fresh powder and family-friendly terrain.
There will be photos of Diamond Pete posted on www.facebook.com/diamondpeak throughout the contest that runs through October 4. Fans of Diamond Peak are asked to log in and identify where Diamond Pete is. The fan with the most correct responses will win a free 2009-10 Holiday pass and a free season long locker rental. Complete rules and contest details are available at www.diamondpeak.com under News and Events.
We chose Facebook and Twitter as our mediums for this contest because we want people to have fun and check in daily for the new location. People love Diamond Pete and I hope that with social media we are going to create word of mouth effect about the new Holiday pass.” – said Milena Regos, Marketing Director.
Diamond Peak Ski Resort is located in Incline Village, Nevada on the scenic north shore of Lake Tahoe. There is an 1840 foot vertical drop with 30 runs from beginner to advances. Diamond Peak is scheduled to open December 10 for the 2009-10 ski and snowboard season. Season passes are on sale now until Sep 30th. For more information, please, visit www.diamondpeak.com or call 775 832 1177.
Contact: Milena Regos
Marketing Director
(775) 832 1117, milena@diamondpeak.com
